The Government of India continues to promote healthy living through creative public engagement initiatives. One such exciting opportunity is the Mascot Design Contest for Eat Right India, hosted on the MyGov platform. This nationwide contest invites citizens to showcase their creativity while contributing to a healthier India.
What is the Eat Right India Mascot Design Contest?
The Mascot Design Contest for Eat Right India is an initiative by the Food Safety and Standards Authority of India under the Ministry of Health and Family Welfare. The contest aims to create a unique mascot that represents the core message of the Eat Right India movement—safe, healthy, and sustainable food habits.
This mascot will serve as a visual ambassador to spread awareness about nutrition, food safety, and healthy eating practices across the country.
Objective of the Contest
The primary goal of the contest is to design a mascot that:
- Promotes healthy eating habits
- Represents food safety and hygiene
- Encourages sustainable food practices
- Connects with people of all age groups
The mascot should be visually appealing, meaningful, and capable of becoming a recognizable symbol of the Eat Right India campaign.
About Eat Right India Initiative
The Eat Right India movement is a flagship program launched by FSSAI to improve public health by transforming the country’s food system. It focuses on three key pillars:
- Eat Safely
- Eat Healthy
- Eat Sustainable
This initiative is part of a larger effort to reduce lifestyle diseases and promote better nutrition across India.
Mascot Design Contest for Eat Right India 2026: Eligibility Criteria
- The contest welcomes participation from all citizens of India, regardless of age, gender, profession, or background. Both individual participants and teams can take part in this creative challenge.
- For team entries, the submission must be made under the name of one authorized representative, who will receive the prize on behalf of the group.
- Participants should note that only one entry per individual or team is allowed. Submitting multiple entries may lead to disqualification.
Mascot Design Contest for Eat Right India 2026: Design Guidelines
To ensure fair participation, the submitted mascot design must follow these rules:
- It should be completely original and not resemble any existing mascots, characters, or registered trademarks.
- The design must not contain any offensive, inappropriate, or discriminatory elements.
- It should not infringe upon copyrights, trademarks, or any intellectual property rights.
- AI-generated designs are strictly prohibited and will not be considered.
Mascot Design Contest for Eat Right India 2026: Rewards and Recognition
The Food Safety and Standards Authority of India (FSSAI) will reward selected winners with official recognition and monetary prizes.
- Mascot Design Winner: ₹50,000
- Mascot Naming Winner: ₹20,000
In addition to prize money, winners will receive a certificate of appreciation, recognizing their contribution to the Eat Right India initiative.
| Mascot Design Contest for Eat Right India 2026: Application Portal | Apply Now |
| Mascot Design Contest for Eat Right India 2026: Notification | Read Now |
| MyGov: Official Website | Visit Now |
The Mascot Design Contest for Eat Right India is more than just a creative competition—it is an opportunity to contribute to a nationwide health mission. If you have a passion for design and a desire to make an impact, this contest is the perfect platform.