Hey learners,
Bollywood star Alia Bhatt has officially been named the Global Brand Ambassador for Levi's®—a landmark announcement that signals a new era for women's denim fashion. This partnership marks Levi's push toward expressive, comfort-first styles while reinforcing its global appeal with a contemporary icon at the helm.
Why Alia Bhatt Fits the Bill
A Personal and Universal Connection with Denim
Alia Bhatt shared, “For me, a pair of jeans is never just a pair of jeans – it’s something you live in and make your own. Our relationship with our denims is so personal… denim is about celebrating who you really are.” Her sentiments tap into the emotional and universal bond people share with denim.
A Catalyst for Women’s Fashion Evolution
Levi’s is evolving its women’s collection toward relaxed fits, wide-leg styles, and looser silhouettes. The brand believes Alia’s cultural relevance and fashion sensibility make her the ideal person to lead this transformation. Hiren Gor, MD for South Asia–MEA at Levi Strauss & Co., praised her ability to "shape conversations" and bring the brand into sharper cultural focus.
Background & Legacy of the Partnership
- A New Chapter for Levi’s — This collaboration marks a bold new chapter, aligning Levi’s heritage with modern style sensibilities.
- Following Global Campaign Legacies — Previously, Levi’s roped in stars like Deepika Padukone, Diljit Dosanjh, and even global icon Beyoncé. Alia now joins this lineup as the latest face of the brand.
- Another Global Hat for Alia — Prior to Levi’s, Alia had already made her mark as the first Indian global ambassador for Gucci and as a global face for L’Oréal Paris.
People Also Ask?
1. Who is the new global ambassador for Levi’s?
Alia Bhatt was recently appointed as the Global Brand Ambassador for Levi’s® as confirmed on 5 September 2025.
2. What did Alia Bhatt say about her role with Levi’s?
She tweeted: “Sometimes the most natural fits turn into the most special journeys…” and expressed excitement about the personal and unifying nature of denim.
3. Why was Alia chosen for this role?
Levi’s highlighted her broad cultural influence, fashion authority, and ability to resonate with a new generation focused on comfort and style.
4. Who were Levi’s previous ambassadors?
Before Alia, Levi's global ambassadors included Deepika Padukone, Diljit Dosanjh, and Beyoncé.
5. What other global brands has Alia Bhatt represented?
She is the first Indian global ambassador for Gucci, and also serves as a global ambassador for L’Oréal Paris.
Alia Bhatt’s collaboration with Levi’s® is more than brand representation—it’s about redefining denim culture. With her global appeal and authentic connection to style, she symbolizes the brand's shift toward inclusive, expressive, and comfort-driven design. This partnership promises to reshape how a new generation embraces classic denim.