Hey learners,
Bollywood actress Katrina Kaif has been officially announced as the Global Tourism Ambassador for the Maldives, a strategic move aimed at reviving tourism—especially from India—after a significant drop in tourist numbers due to the recent #BoycottMaldives trend.
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| Katrina Kaif Appointed as Global Tourism Ambassador for Maldives | Image Credit: visitmaldives IG |
The announcement was made on social media on Tuesday by Maldives Tourism. Sharing the update, Visit Maldives expressed their excitement about partnering with Katrina Kaif, stating that her global appeal and influential presence make her the perfect face to represent the sunny island nation on an international level.
A Strategic Move to Attract Indian Tourists
The Maldives witnessed a decline of nearly 40% in Indian tourists following the social media backlash earlier this year. Appointing Katrina Kaif, one of India's most popular celebrities with a strong international fan base, is seen as a strategic attempt to rebuild trust and attract Indian travelers back to the tropical paradise.
Promoting “The Sunny Side of Life”
As the face of the tourism campaign, Katrina will promote the Maldives under the slogan "The Sunny Side of Life", highlighting its pristine beaches, luxurious resorts, and vibrant marine life. Her involvement is expected to give the Maldives tourism sector a much-needed boost by attracting attention from both Indian and global travelers.
Katrina’s Global Influence
Known for her roles in numerous blockbuster films and brand endorsements, Katrina Kaif is not only a Bollywood superstar but also a global icon. Her collaboration with Maldives Tourism is expected to enhance the country’s visibility in international tourism markets, especially among Indian holidaymakers.
With Katrina Kaif stepping in as the Global Brand Ambassador for Maldives Tourism, the island nation aims to re-establish itself as a top travel destination for Indian tourists. This campaign symbolizes a fresh start and a promising future for Maldives tourism on the global stage.